In the military, there is no higher rank than that of five-star general or five-star admiral. The client wanted something representative of the university’s military roots for use in the highlight reels. Also, the big-time blue-chip athlete is often described as a “five-star athlete.” Navy Football believes that they win with heart, determination and teamwork. They believe these characteristics are more important than raw talent. So the objective of this identity was to express the belief that five-star heart trumps the five-star talent. It is a way to express who Navy Football is as a football program.